Searching for the true core of cycling
and the origin of effortless speed.
Cycling is not only about speed, chasing seconds and shifting between gears. It’s an escape from the dreading everyday, a hunt for freedom and an exploration of ones own mental and physical li- mits. Pas Normal Studios try to weave this strive for liberty into their products and encapsulate the true essence of cycling in minimal apparel and functional gear perfected for all kinds of conditions.